Internet Marketing for Small Medium Enterprise

If you are a small business owner and looking for alternatives to market your business, you should have strategic plan. You have to finf out why investing in online marketing is crucial for your busines, what is really inside online marketing and some mistakes small business owners are making right now.

Why should you invest in online marketing
So, why SME (small medium enterprise) should invest in online marketing? First of all, a lot of small business owner just barely have enaough money for their day to day business. And even if some of the companies have cash, what they will do is advertising on television, Yellow Pages or direct mail. Compared to traditional advertising methods, online marketing is much more cost-effective and can rach a lot of people, who go online every day. Next, we’re going to find out what is inside online marketing.

What online marketing are composed of?
To put simple, online marketing, just like what is described, is doing marketing online what you need to of and do is to get people to visit your website, and convert them to do custom. To get traffic immediately in order to test your offer, you can try pay per click, pay per review, or banner advertising on high-volume trafic website. One of the drawbacks is that you have to pay in order to get traffic. And if the offer does not convert well, you do not make any money. If you want to get free traffic, you can write article directory, optimize the website using search enginer optimization technique, or use social media such as facebook or twitter to drive traffic to the website. Advertising using these methods is ussualy free, the problem is that you may not get traffic immediately.

After driving traffic to your website, the next thing you should do is to build a customer database, or e-mail lists. Selling the existing customers is much easier than getting a new customer. Therefore, once they are joint your e-mail list, you can sell to you list again and again. Now, let’s talk about some of the mistakes small business owners are making.

Mistake SMEs make
One of the problem are making is that small business owner are spending money on search engine optimization with no purpose. They pay $2000 to a search engine company and try to optimize their website for very competitive keywords like “insurance”, “car”, or “business”, which drives no result. Another problem is that, in their website, there is no place to collect visitors e-mail address, which, like mentioned in the above, you can sell to them leter on.

Unlike traditional advertising methods, online marketing can give you a lot of more opportunities to reach your target prospects. In online marketing, you can get’s website visitor to your website using paid method or free methods, and built your customer database for your business. Finally, some business invest a lot of money on doing SEO but didn’t get any results. It is because they don’t know what they really wanted, and just optimizes their website for very competitive keyword. Also remember to put an online form to collect visitors email address that you can sell to them later on.

One Comment

admin  on October 7th, 2011

You are welcome sir…I still more learn more, especially to you…

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